Welcome
I’m Brenda Novella, an Italian Product & UX Designer based in Copenhagen, focused on AI-assisted and agentic experience design.I design research-driven, end-to-end digital products, working across UX, UI, and product strategy, with strong collaboration between design and development.
I specialize in AI-driven and conversational systems, using tools like Salesforce Agentforce, Prompt Builder, Data Cloud, and Google Vertex AI, with a strong focus on usability, responsibility, and real-world impact.
Donna Vino e-commerce: UX system, team flows, and product delivery
Eco Route; Ux Design - Reducing CO₂ Emissions in Logistics with AI
EcoRoute; Vertex AI - Predictive AI for CO₂-Aware Logistics with Vertex AI
EasyWaste App: Simplifying Waste Sorting and Promoting Community Engagement in Rome